James has been working in the crossover of Design-Thinking and Strategy for over 25 years.

He is an expert Design-thinking workshop facilitator and seasoned problem-solver with proven ability to tackle an issue/opportunity from all perspectives to deliver actionable roadmaps: new revenues, new business models, advanced capability building, and culture advancement.

Recently he has been helping Fortune 500 companies to strategize and active connected SaaS business value, uncover Commercial Innovation, and build digital first Brand Strategies – he has proven track record in creating, enhancing, and building tangible value for companies, products, and brands across a diverse range of sectors.